What is a key outcome of effective health communication?

Improved health knowledge and behavior among the target audience is a fundamental outcome of effective health communication. When health messages are clearly and accurately conveyed, individuals are more likely to understand essential health information, engage with it, and ultimately change their behaviors in ways that promote better health outcomes. This can include adopting healthier lifestyles, taking preventive measures, and making informed decisions regarding their health care.

Effective health communication enhances awareness and comprehension, leading individuals to take action based on the information provided. For instance, a well-communicated campaign about the benefits of exercise can motivate individuals to incorporate physical activity into their daily routines, thereby improving their overall health.

The other options may seem beneficial but do not encapsulate the primary aim of health communication. Increased hospital visits might suggest that individuals have more health issues rather than better understanding, higher medication compliance focuses specifically on adherence to prescriptions, and reduced healthcare costs is a broader system-level outcome that may result from improved health behaviors, but does not directly reflect the immediate impact of effective communication itself.